Inter Miami CF’s recent unveiling of their “Euforia” home kit through a Super Bowl commercial featuring international soccer icon Lionel Messi has captivated the soccer community and casual viewers alike. Released on the same day as the thrilling Super Bowl match between the Philadelphia Eagles and the Kansas City Chiefs, the ad takes an innovative approach by merging American football culture with the beautiful game. Messi, renowned for his footballing prowess, is seen juggling an American football, adding an element of surprise and humor as he seamlessly transitions to booting the football between the posts with his impeccable skills.
This playful yet striking imagery encapsulates the team’s ethos, especially emphasized by the tagline, “when football ends, Fútbol begins.” The ad not only serves to promote the new kit but also to create anticipation for Inter Miami’s upcoming fixtures, particularly their first game of the season against New York City FC on February 22.
The “Euforia” kit itself features a striking two-toned pink design, a nod to Miami’s vibrant culture and identity. With a mixture of light and dark pink tones complemented by black accents, the jersey resonates well with the aesthetics fans have come to expect from the club. It includes the inspiring motto “Freedom to dream” embroidered at the back of the neck, symbolizing both the aspirations of the players and the dreams of their supporters. Interestingly, the jersey was initially showcased via social media by Argentina’s President Javier Milei, adding an unexpected layer of political exposure to the team’s promotional efforts and extending the kit’s visibility across different realms of public life.
Moreover, this season, fans can also look forward to the introduction of the “Fortitude” away kit, signifying a broader design strategy intended to enhance the team’s branding across multiple competitions, including the Concacaf Champions Cup and the Club World Cup.
As one of the marquee players in modern football, Messi’s involvement in this campaign underscores his significant impact not just on the field but also in commercial endeavors. The announcement of the Euforia kit may hold additional significance, given that it potentially represents the last home jersey he would wear for Inter Miami before his current contract expires at the end of the 2025 MLS season. While co-owner Jorge Mas has expressed confidence that Messi will extend his stay through 2026, the uncertainty surrounding the player’s future adds a layer of intrigue for fans and analysts alike.
The excitement generated by the new kit launch is palpable, but it also serves as a reminder of Messi’s fleeting moments in the MLS arena. Speculations about his next career move, including a possible stint as a kicker for the Miami Dolphins, playfully highlight the crossover between sports, leaving fans pondering the next chapter in Messi’s illustrious journey.
Inter Miami CF’s strategic launch of the Euforia kit intertwines marketing savvy, cultural relevance, and sportsmanship, all wrapped in the star power of Lionel Messi. As fans gear up for the 2025 season, the stage is set for thrilling matches and unforgettable memories in the vibrant backdrop of Miami.