Borussia Dortmund supporters are up in arms over the club’s recent sponsorship deal with German arms manufacturer Rheinmetall. The supporter association Südtribüne Dortmund, representing over 90 fan groups, released a statement expressing their strong opposition to the partnership. They feel that by associating with a company known for producing artillery ammunition, Dortmund is compromising its values and tarnishing its public image.
Rheinmetall, the world’s largest maker of artillery ammunition, has a history deeply rooted in Germany’s armaments industry. Established in 1889, the company played a significant role in both World Wars and used forced labor during World War II. Despite its controversial past, Rheinmetall continues to thrive, with expected record sales of $11.1 billion this year.
Südtribüne called on Dortmund fans to voice their opposition to the sponsorship deal during the team’s upcoming match against Eintracht Frankfurt. They urged supporters to bring banners and signs to the game to show their discontent. Additionally, a petition was organized to gather signatures against the partnership, with plans for a protest outside the stadium featuring a tank decorated in Dortmund’s colors and an activist posing as Rheinmetall’s CEO.
Despite the backlash, Dortmund chairman Hans-Joachim Watzke defended the sponsorship agreement, suggesting that in a time where freedom is under threat, it is essential to adapt to a new reality. He stands by the decision to partner with Rheinmetall, emphasizing the need to prioritize defending ideals in today’s uncertain world.
Borussia Dortmund’s sponsorship deal with Rheinmetall has sparked widespread controversy and divided opinions among fans. While some see it as a betrayal of the club’s values, others view it as a necessary step in a challenging global landscape. The ongoing protests and public outcry highlight the importance of ethical considerations in the world of sports sponsorship.